In Jan 06, 2015, Armand found himself on breakfast TV when it was announced
his hilarious spot Manchild was one of 10 finalists (out of 5,000 entries)
in the global Doritos Crash the Superbowl competition. In the short time
since, this versatile director/editor and all-round-nice-guy has directed
TVCs across numerous genres and had his work featured prominently in
advertising award shows around the world.
His wide ranging and successful directing career began in Network promos
where he was creative director behind campaigns for many of Australia’s
biggest TV events. He’s won Gold twice for his promo directing work at
the prestigious US Promax Awards. His short films have been selected
as finalists at over twenty internationally recognised film festivals
including Tropfest, the St Kilda Film Festival, Aspen, LA Shorts and
the YouTube Screening room and his first feature is in development
with the support of Screen Australia’s Wild Card programme.
An accomplished musician and dancer, Armand is also an actor having
studied with Hollywood’s leading acting coaches, including Ellyn Burstyn
of the Actor’s studio. He credits this study as the secret behind his
ability to guide performers to create unforgettable characters.
Armand is driven by a passion for daring creative. He has an uncanny
ability to elevate genres by exploring their antitheses, finding humour
in emotion and drama in comedy. He’s crafted a unique and versatile
voice and is a natural storyteller regardless of the genre.
Spikes Asia Finalist 2016 – Skoda “Reverse Test Drive”
Spikes Asia Finalist 2016 – Skoda “Cyborg Salesman”
AEAF 2016 Awards Finalist – Auswide Bank “Lion Heart”
BestAds Finalist Oct 2015 – Skoda “Cyborg Salesman”
AEAF 2015 Bronze – Durex “Eden”
Adstars 2015 Finalist – Doritos “Manchild”
Crash The Superbowl Finalist 2015 – Doritos “Manchild”