Lester Jones arrived on our shores from London about 8 years ago.
He is a Director, DOP, Photographer, Editor and Content Maker. Across motion and stills,
Lester’s work focuses on fashion, culture and art. He has worked with brands including
Mercedes Benz, adidas, Nike, Hyundai, Samsung, Tom Ford, Max Factor, Reebok,
Le Coq Sportif, Sony, Lumix, Hennessey, Pacha and SABA…to name just a few!
His work has been published around the world through numerous publications such as
Highsnobiety, Hypebeast, Complex, SuperFuture, Oyster, Jocks & Nerds, Frank 151,
Freshness, Selectism, Monster Children, Sneaker Freaker and Last Daze.
In addition to his commercial projects, Lester is also the Creative Director and
Founder of I Dig Your Sole Man, a Street Culture project designed to share the stories
of people, places and brands around the world. Started in 2009, the project is continuously
generating more interest and attention, and is a key ongoing part of Lester’s body of work.
Lester’s also produces personal projects such as the new series Their Grind Not Mine,
a psychological examination of commuting around the world.